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Midmark Forms New Partnership with European Company

Midmark Corp., one of Dayton's largest companies, is partnering with a European manufacturer to provide the U.S. medical market with diagnostic equipment.

From the 12-6-17 edition of The Dayton Business Journal

By John Bush, Staff Reporter

Midmark Corp., one of Dayton's largest companies, is partnering with a European manufacturer to provide the U.S. medical market with diagnostic equipment.

Midmark, a provider of medical, dental and veterinary healthcare equipment, announced a new partnership with HEINE, a German company that makes medical diagnostic instruments for early detection of diseases.

Beginning in January, Midmark and HEINE will work together to provide customers with three types of diagnostic instruments: otoscopes, ophthalmoscopes and manual sphygmomanometers.

Officials say the partnership is a natural fit due to HEINE's expertise in diagnostic instrument technology and Midmark's experience in the clinical space, technology and workflow.

"As we look for new ways to support our customers, this partnership allows us to leverage the strength of both companies to support the non-acute market with our distribution partners and offer our customers a single, trusted source for nearly all exam room equipment," said Midmark President and CEO John Baumann.

HEINE is a vertically integrated company with a high level of control over manufacturing processes and product quality. From the initial concept to the finished product, nearly all processes are completed in-house at HEINE facilities in Germany.

“Many non-acute care clinicians in the United States may not even realize there are options available for this type of diagnostic equipment,” said Oliver Heine, CEO of HEINE Optotechnik. “We have an opportunity to educate customers on the benefits of seeing more clearly for exams at the point of care – and provide a solution that ultimately improves diagnosis and treatment for patients."

More information about the partnership between Midmark and HEINE, as well as the co-branded diagnostic equipment, will be available in January.....

Click Here to Read Entire Artical in The Dayton Business Journal