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P4P to Focus on Use of Social Media to Attract Business, Younger Workers

DARKE COUNTY – Using social media to market the county to attract millennials will be a focus for the Darke County Community Improvement’s Partnering for Progress (P4P).

From the 4-30-17 edition of The Early Bird

By Ryan Berry, Managing Editor

DARKE COUNTY – Using social media to market the county to attract millennials will be a focus for the Darke County Community Improvement’s Partnering for Progress (P4P).

Attendees heard several reports during P4P’s annual Investor Meeting and Breakfast, held at Romer’s on Friday, April 28.

With the population of Darke County projected to “decrease during the next 20-30 years,” said Mike Bowers, Darke Ciunty Economic Development Director, one focus will be to attract young families and workers to the area through the use of social media.

Jared Ebbing, Mercer County Community Development Director shared collaborative efforts between the northern members of the Dayton Development Coalition, which includes both Darke and Mercer counties.

These efforts include using the website, HometownOpportunity.com, to attract both individuals and businesses looking to locate in the northern Miami Valley area. The site also offers an opportunity for those already residing in the county to post their resume and look at the hundreds of jobs available in the area.

Due to some regional marketing efforts including advertising in a Cincinnati Reds program, visitors to the site have risen dramatically, Ebbing said.

“Four years ago, we had 100 hits a day,” Ebbing said, explaining how spending $100 on a Facebook ad, as well as other advertising opportunities, the site was now getting “2,500 hits a day. It’s exploded during the last year. Advertising works.”

The HometownOpportunity.com website, Ebbing said, also allows the region’s business community to “market themselves” on the website by registering to have access to the portal.

The P4P also plans to continue working with the area’s high school students as well as those enrolled in programs at Greenville’s Career Technology Center, the Miami Valley Career Technology Center, Upper Valley Career Technology Center and Edison Community College in their efforts to fill the local job market with local talent.

Lisa Wendel also gave a brief report on the activities and programs the P4P held the past year for local high school students, including tours with local manufacturing plants and businesses and career development opportunities to “get kids involved in learning about careers.”.....

Click Here to Read the Entire Article in The Early Bird