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News & Events

Whirlpool Starts Up New Product Line

GREENVILLE – After two years in product development, Whirlpool and KitchenAid finally began producing the new KitchenAid Pro Line Blender on March 28. The new product line joins a host of other quality home appliances produced in Greenville, such as the KitchenAid Stand Mixer and hand mixer and diamond series blender.

From the 3-27-16 edition of The Early Bird

By Ryan Berry, Managing Editor

GREENVILLE – After two years in product development, Whirlpool and KitchenAid finally began producing the new KitchenAid Pro Line Blender on March 28. The new product line joins a host of other quality home appliances produced in Greenville, such as the KitchenAid Stand Mixer and hand mixer and diamond series blender.

Russ Arnold, Sr. Global Category Manager – Health & Nutrition Products at KitchenAid, noted KitchenAid wanted to make a pro-style blender that would be a leader in the industry. “We started with a blank sheet of paper,” said Arnold. They had some basic research on what customers wanted and were able to move forward from there. Tess Masters, author of Blender Girl and the popular blog healthyblenderrecipes.com, helped fine tune the unit.

The blender that is coming off the production line far exceeds anything the run-of-the-mill blender is able to accomplish. The unit features a 3.5 hp motor, three preset settings for soup, juice and smoothies with 11 available settings, and a dual wall jar that will keep items inside the jar warm, but cool to the touch on the outside.

Ken Hossler, Whirlpool Plant Leader at Greenville, contributed the decision to have the new product made in Greenville to the willingness of local and state officials to work with the company. For the community, Hossler said it means continued employment. The new product line comes on the heels of several years of good news coming out of the local plant. In 2012, the company returned production of the hand mixer to America with Greenville getting the nod to produce the small appliance. Two years later the company announced it was planning a $40 million expansion in Greenville with plans to add 400 workers. According to Hossler, the newest announcement is a direct result of the expansion. It has allowed the company to set up the new production line......

Click Here to read entire article in The Early Bird