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Why This Dayton Area Manufacturer Owns a Golf Course...

In Darke County, one company controls 330,000 square feet of manufacturing floor, 80,000 square feet of office space, a remote lodge, a restaurant and inn, a golf course and "the only private jet in town."

From the 4-17-17 edition of The Dayton Business Journal

By Tristan Navera, Senior Reporter

In Darke County, one company controls 330,000 square feet of manufacturing floor, 80,000 square feet of office space, a remote lodge, a restaurant and inn, a golf course and "the only private jet in town."

Versailles has seen a number of businesses growing in the past few years, but Midmark Corp. is the biggest game in town. On one level, the manufacturer has an esteemed client base to tend to — it must bring big-city physicians, medical executives and high-priced distributors to its show rooms to help them decide on what kinds of medical equipment they want for their practices.

But in a larger sense, the fourth-generation family company has been in business 100 years in this Darke County village, and it's become inextricably intertwined in the town affairs.

Susan Kaiser, communications manager, says for clients, the company rolls out the "Midmark experience." When they come to town, they fly in on the company jet and can stay in "Riverwatch," a company-owned remote cabin and meeting space before visiting the show room by its headquarters.

Then, they can golf at its Stillwater Valley Golf Club or, if they like, venture into town to dine or lodge at The Versailles Inn downtown or its restaurant, Michael Anthony's at the Inn — which is served by a local greenhouse and garden. All of these properties have been assembled by the Eiting family for corporate interests, but some are open to the public as well.

A hospitality enterprise doesn't at first sound intuitive when your business is making medical equipment.

But to understand Midmark's varied investments is to understand the culture of an Ohio border county where main street shops usually close for the county fair, and where hobnobbing locals will quickly bring up stalwart pride in local institutions like Annie Oakley, the "Poultry Days" chicken festival and Eldora Speedway's dirt track.

"People come in here confused at first but they like it after a day," said Allison Eiting Cox, niece of Midmark chairwoman Dr. Anne Eiting Klamar who returned to the business a few years ago from a job in New York City.

Today, she's a brand communications specialist and the fifth generation of the Eiting family to work in the company......

Click Here to Read Entire Article in The Dayton Business Journal